[
  {
    "model": "bpm.pcfframework",
    "pk": 1,
    "fields": {
      "code": "PCF-CI-7.2.1-EN",
      "name": "APQC Process Classification Framework — Cross-Industry v7.2.1",
      "industry": "cross_industry",
      "version": "7.2.1",
      "language": "en",
      "description": "The APQC Process Classification Framework (PCF) is a taxonomy of business processes that allows organizations to objectively track and compare their performance internally and externally with organizations in the same industry and across industries.",
      "source_url": "https://www.apqc.org/pcf",
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 1,
    "fields": {
      "framework": 1,
      "pcf_id": 10002,
      "hierarchy_id": "1",
      "level": 1,
      "parent": null,
      "name_en": "Develop Vision and Strategy",
      "name_fa": "توسعه چشم‌انداز و استراتژی",
      "name_ar": "",
      "definition_en": "Establishing a direction and vision for an organization. This involves defining the business concept and long-term vision, as well as developing the business strategy and managing strategic initiatives.",
      "definition_fa": "ایجاد جهت و چشم‌انداز برای سازمان. این شامل تعریف مفهوم کسب‌وکار و چشم‌انداز بلندمدت، و همچنین توسعه استراتژی کسب‌وکار و مدیریت ابتکارات استراتژیک است.",
      "order": 1,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 2,
    "fields": {
      "framework": 1,
      "pcf_id": 10003,
      "hierarchy_id": "2",
      "level": 1,
      "parent": null,
      "name_en": "Develop and Manage Products and Services",
      "name_fa": "توسعه و مدیریت محصولات و خدمات",
      "name_ar": "",
      "definition_en": "Conceiving of and bringing to market products and services. Involves all activities from research and development through product/service launch and management.",
      "definition_fa": "طراحی و عرضه محصولات و خدمات به بازار. شامل تمام فعالیت‌ها از تحقیق و توسعه تا راه‌اندازی و مدیریت محصول/خدمت.",
      "order": 2,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 3,
    "fields": {
      "framework": 1,
      "pcf_id": 10004,
      "hierarchy_id": "3",
      "level": 1,
      "parent": null,
      "name_en": "Market and Sell Products and Services",
      "name_fa": "بازاریابی و فروش محصولات و خدمات",
      "name_ar": "",
      "definition_en": "Understanding markets, customers, and capabilities; developing marketing strategies; and generating sales.",
      "definition_fa": "درک بازارها، مشتریان و قابلیت‌ها؛ توسعه استراتژی‌های بازاریابی؛ و ایجاد فروش.",
      "order": 3,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 4,
    "fields": {
      "framework": 1,
      "pcf_id": 10005,
      "hierarchy_id": "4",
      "level": 1,
      "parent": null,
      "name_en": "Deliver Products and Services",
      "name_fa": "تحویل محصولات و خدمات",
      "name_ar": "",
      "definition_en": "Planning and managing supply chain, logistics, operations, and quality to deliver products and services to customers.",
      "definition_fa": "برنامه‌ریزی و مدیریت زنجیره تأمین، لجستیک، عملیات و کیفیت برای تحویل محصولات و خدمات به مشتریان.",
      "order": 4,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 5,
    "fields": {
      "framework": 1,
      "pcf_id": 10006,
      "hierarchy_id": "5",
      "level": 1,
      "parent": null,
      "name_en": "Manage Customer Service",
      "name_fa": "مدیریت خدمات مشتری",
      "name_ar": "",
      "definition_en": "Handling customer inquiries, resolving issues, managing service requests, and maintaining customer satisfaction.",
      "definition_fa": "رسیدگی به درخواست‌های مشتریان، حل مشکلات، مدیریت درخواست‌های خدمت و حفظ رضایت مشتری.",
      "order": 5,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 6,
    "fields": {
      "framework": 1,
      "pcf_id": 10007,
      "hierarchy_id": "6",
      "level": 1,
      "parent": null,
      "name_en": "Develop and Manage Human Capital",
      "name_fa": "توسعه و مدیریت سرمایه انسانی",
      "name_ar": "",
      "definition_en": "Managing all aspects of the HR function, including recruiting, training, compensation, performance management, and workforce planning.",
      "definition_fa": "مدیریت تمام جنبه‌های عملکرد منابع انسانی، شامل استخدام، آموزش، جبران خدمات، مدیریت عملکرد و برنامه‌ریزی نیروی کار.",
      "order": 6,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 7,
    "fields": {
      "framework": 1,
      "pcf_id": 10008,
      "hierarchy_id": "7",
      "level": 1,
      "parent": null,
      "name_en": "Manage Information Technology",
      "name_fa": "مدیریت فناوری اطلاعات",
      "name_ar": "",
      "definition_en": "Managing IT resources, infrastructure, applications, security, and services to support business needs.",
      "definition_fa": "مدیریت منابع IT، زیرساخت، برنامه‌های کاربردی، امنیت و خدمات برای پشتیبانی از نیازهای کسب‌وکار.",
      "order": 7,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 8,
    "fields": {
      "framework": 1,
      "pcf_id": 10009,
      "hierarchy_id": "8",
      "level": 1,
      "parent": null,
      "name_en": "Manage Financial Resources",
      "name_fa": "مدیریت منابع مالی",
      "name_ar": "",
      "definition_en": "Managing financial planning, budgeting, accounting, reporting, and compliance to ensure financial health.",
      "definition_fa": "مدیریت برنامه‌ریزی مالی، بودجه‌بندی، حسابداری، گزارش‌دهی و انطباق برای اطمینان از سلامت مالی.",
      "order": 8,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 9,
    "fields": {
      "framework": 1,
      "pcf_id": 10010,
      "hierarchy_id": "9",
      "level": 1,
      "parent": null,
      "name_en": "Acquire, Construct, and Manage Assets",
      "name_fa": "تحصیل، ساخت و مدیریت دارایی‌ها",
      "name_ar": "",
      "definition_en": "Managing fixed assets, real estate, equipment, and capital investment planning.",
      "definition_fa": "مدیریت دارایی‌های ثابت، املاک، تجهیزات و برنامه‌ریزی سرمایه‌گذاری.",
      "order": 9,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 10,
    "fields": {
      "framework": 1,
      "pcf_id": 10011,
      "hierarchy_id": "10",
      "level": 1,
      "parent": null,
      "name_en": "Manage Enterprise Risk, Compliance, Remediation, and Resiliency",
      "name_fa": "مدیریت ریسک سازمانی، انطباق، جبران خسارت و تاب‌آوری",
      "name_ar": "",
      "definition_en": "Identifying and managing risks, ensuring regulatory compliance, and building organizational resiliency.",
      "definition_fa": "شناسایی و مدیریت ریسک‌ها، اطمینان از انطباق قانونی و ایجاد تاب‌آوری سازمانی.",
      "order": 10,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 11,
    "fields": {
      "framework": 1,
      "pcf_id": 10012,
      "hierarchy_id": "11",
      "level": 1,
      "parent": null,
      "name_en": "Manage External Relationships",
      "name_fa": "مدیریت روابط خارجی",
      "name_ar": "",
      "definition_en": "Managing relationships with investors, government, suppliers, media, and other external stakeholders.",
      "definition_fa": "مدیریت روابط با سرمایه‌گذاران، دولت، تأمین‌کنندگان، رسانه‌ها و سایر ذینفعان خارجی.",
      "order": 11,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 12,
    "fields": {
      "framework": 1,
      "pcf_id": 10013,
      "hierarchy_id": "12",
      "level": 1,
      "parent": null,
      "name_en": "Develop and Manage Business Capabilities",
      "name_fa": "توسعه و مدیریت قابلیت‌های کسب‌وکار",
      "name_ar": "",
      "definition_en": "Building and managing organizational capabilities including change management, knowledge management, and business process improvement.",
      "definition_fa": "ساخت و مدیریت قابلیت‌های سازمانی شامل مدیریت تغییر، مدیریت دانش و بهبود فرایندهای کسب‌وکار.",
      "order": 12,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 13,
    "fields": {
      "framework": 1,
      "pcf_id": 10020,
      "hierarchy_id": "1.1",
      "level": 2,
      "parent": 1,
      "name_en": "Define the Business Concept and Long-Term Vision",
      "name_fa": "تعریف مفهوم کسب‌وکار و چشم‌انداز بلندمدت",
      "name_ar": "",
      "definition_en": "Defining the fundamental purpose of the organization and its aspirations for the future.",
      "definition_fa": "تعریف هدف اساسی سازمان و آرزوهای آن برای آینده.",
      "order": 1,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 14,
    "fields": {
      "framework": 1,
      "pcf_id": 10021,
      "hierarchy_id": "1.2",
      "level": 2,
      "parent": 1,
      "name_en": "Develop Business Strategy",
      "name_fa": "توسعه استراتژی کسب‌وکار",
      "name_ar": "",
      "definition_en": "Developing the plan for achieving the organization's vision and goals.",
      "definition_fa": "توسعه برنامه برای دستیابی به چشم‌انداز و اهداف سازمان.",
      "order": 2,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 15,
    "fields": {
      "framework": 1,
      "pcf_id": 10022,
      "hierarchy_id": "1.3",
      "level": 2,
      "parent": 1,
      "name_en": "Manage Strategic Initiatives",
      "name_fa": "مدیریت ابتکارات استراتژیک",
      "name_ar": "",
      "definition_en": "Planning, executing, and monitoring strategic initiatives and transformation programs.",
      "definition_fa": "برنامه‌ریزی، اجرا و پایش ابتکارات استراتژیک و برنامه‌های تحول.",
      "order": 3,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 16,
    "fields": {
      "framework": 1,
      "pcf_id": 10030,
      "hierarchy_id": "1.1.1",
      "level": 3,
      "parent": 13,
      "name_en": "Assess the External Environment",
      "name_fa": "ارزیابی محیط خارجی",
      "name_ar": "",
      "definition_en": "Analyzing the external factors that affect the organization including competitors, market trends, economic conditions, regulatory environment, and technology changes.",
      "definition_fa": "تحلیل عوامل خارجی که بر سازمان تأثیر می‌گذارند شامل رقبا، روندهای بازار، شرایط اقتصادی، محیط قانونی و تغییرات فناوری.",
      "order": 1,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 17,
    "fields": {
      "framework": 1,
      "pcf_id": 10031,
      "hierarchy_id": "1.1.2",
      "level": 3,
      "parent": 13,
      "name_en": "Survey Market and Determine Customer Needs",
      "name_fa": "بررسی بازار و تعیین نیازهای مشتری",
      "name_ar": "",
      "definition_en": "Conducting market research and understanding customer requirements to inform strategy.",
      "definition_fa": "انجام تحقیقات بازار و درک نیازهای مشتری برای اطلاع‌رسانی به استراتژی.",
      "order": 2,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 18,
    "fields": {
      "framework": 1,
      "pcf_id": 10032,
      "hierarchy_id": "1.1.3",
      "level": 3,
      "parent": 13,
      "name_en": "Assess the Internal Environment",
      "name_fa": "ارزیابی محیط داخلی",
      "name_ar": "",
      "definition_en": "Analyzing the organization's internal capabilities, resources, culture, and performance.",
      "definition_fa": "تحلیل قابلیت‌های داخلی، منابع، فرهنگ و عملکرد سازمان.",
      "order": 3,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 19,
    "fields": {
      "framework": 1,
      "pcf_id": 10040,
      "hierarchy_id": "1.1.1.1",
      "level": 4,
      "parent": 16,
      "name_en": "Analyze and Evaluate Competition",
      "name_fa": "تحلیل و ارزیابی رقابت",
      "name_ar": "",
      "definition_en": "Identifying competitors, analyzing competitive landscape, and assessing market share.",
      "definition_fa": "شناسایی رقبا، تحلیل چشم‌انداز رقابتی و ارزیابی سهم بازار.",
      "order": 1,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 20,
    "fields": {
      "framework": 1,
      "pcf_id": 10041,
      "hierarchy_id": "1.1.1.2",
      "level": 4,
      "parent": 16,
      "name_en": "Identify Market Trends",
      "name_fa": "شناسایی روندهای بازار",
      "name_ar": "",
      "definition_en": "Monitoring and evaluating market trends to identify opportunities and threats.",
      "definition_fa": "پایش و ارزیابی روندهای بازار برای شناسایی فرصت‌ها و تهدیدها.",
      "order": 2,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 21,
    "fields": {
      "framework": 1,
      "pcf_id": 10042,
      "hierarchy_id": "1.1.1.3",
      "level": 4,
      "parent": 16,
      "name_en": "Identify Economic Trends",
      "name_fa": "شناسایی روندهای اقتصادی",
      "name_ar": "",
      "definition_en": "Monitoring macroeconomic indicators and their potential impact on the organization.",
      "definition_fa": "پایش شاخص‌های کلان اقتصادی و تأثیر بالقوه آن‌ها بر سازمان.",
      "order": 3,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfelement",
    "pk": 22,
    "fields": {
      "framework": 1,
      "pcf_id": 10043,
      "hierarchy_id": "1.1.1.4",
      "level": 4,
      "parent": 16,
      "name_en": "Identify Political and Regulatory Issues",
      "name_fa": "شناسایی مسائل سیاسی و مقرراتی",
      "name_ar": "",
      "definition_en": "Monitoring political changes and regulatory requirements that affect the business.",
      "definition_fa": "پایش تغییرات سیاسی و الزامات قانونی که بر کسب‌وکار تأثیر می‌گذارند.",
      "order": 4,
      "is_active": true,
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  },
  {
    "model": "bpm.pcfmetric",
    "pk": 1,
    "fields": {
      "pcf_element": 1,
      "metric_id": "101337",
      "category": "efficiency",
      "name": "Number of new businesses launched over the past three reporting periods per $1 billion revenue",
      "formula": "Number of new businesses/services launched over the past three years / (Total business entity revenue * 0.000000001)",
      "unit": "new businesses",
      "description": "Measures innovation output relative to organizational scale.",
      "created_at": "2026-01-01T00:00:00Z",
      "updated_at": "2026-01-01T00:00:00Z"
    }
  }
]